Opportunity Area

Why Shortlist? – digital short-term memory, thereby decreasing load on user’s mind.
  • aid a user in decision making
  • explicit consideration of and comparison with all previously viewed items much easier.
With a SHORTLIST equipped interface, users
  • have the ability to easily get back to any item, even though it occurred far back in the past.
  • are more satisfied with the choices they make, and they also explore more.
The project was done and executed for 99 Acres as a full-time UX Designer in January 2016.

1. USER FLOW
Studying the existing User Flow on the 99Acres homepage.
2. USER BEHAVIOUR STUDY
A usability study was conducted for 99acres to improve the website’s usability and offering, people interested in or had recently bought a property in Delhi/NCR, were interviewed. The study was led by Ms. Mehelaqua Alam. (Lead Researcher)
3. PAIN POINT MAPPING
4. POSSIBLE APPROACHES
How can the user initiate the shortlisting process on 99Acres.com
5. WIREFRAMES
'My Shortlists' page
'Compare' page
6. MOCKUPS
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