PUZZLE / UnPUZZLE are research tools designed to translate all the meanings behind the word ‘connection’ into thought provoking questions and encourage meaningful conversations around them.

2 Weeks in Feb 2019 for ING Labs, Amsterdam.
Laura Turgueto, Sam van der Velden, Shanshan Wang & Digital Society School, Amsterdam.
Research, Prototyping and User Testing
Qualitative User Research, Design for Community, Participatory design, Storytelling, Tangible Game Design, Instruction Design, Rapid Prototyping & User Testing.

Our Approach

From our research, we understood that the concept of CONNECTION itself is a combination of 12 other sub-concepts, which only make sense together. We converted each of the sub-concept into a meaningful ‘Conversation Starter’.
12 sub-concepts
'Connected Puzzle' (first version of the prototype)
Running a 'trial & feedback' session with the ING team.
The other team members working on the puzzle questions (Sam, Shanshan & Laura in the picture)
One of our team members (Laura) in conversation with the ING representative during the trial session.
Laser-cutting and assembling the laser-cut puzzle pieces together
UV Printing the text on the puzzle prototype

Result – ‘UnPuzzle’

We iterated our first prototype taking into account all the feedback that we received, turning it into an UnPuzzle (a free-form puzzle) which allowed us to learn about our end-users’ perspective and gain insights about their needs.
'UnPUZZLE' packaging
Rules & Instructions
The complete set included - the question puzzle pieces, blank puzzle pieces, the instruction card and the research consent forms.
A free-form puzzle (with better personalised questions)
Behind every question, there is a short answer along with a QR code for a detailed reference.

How to UnPuzzle: 6 Steps

(1) At the beginning of the exercise, participants are required to scan the QR code on the main piece (Connection is..) and give their inputs.

(4) Once done with the previous step, the group comes together to assemble the pieces and shape the unpuzzle based on their mutual understanding of the definition. The closer the piece to the centre one, the more important it is.

(2) The unpuzzle can be played in a group consisting of even number of participants. (The ideal number is 12)

(5) Participants are also encouraged to fill in keywords/comments in the blank puzzle pieces in case they feel something is missing in the existing set.

(3) Participants form pairs and pick two random pieces per pair to strike a conversation for 3-5 minutes. (Incase of fewer participants, there could be multiple rounds) 

(6) While putting pieces together, it is necessary to keep in mind that every two pieces put together should relate to each other directly. Also, it is not compulsory to use all the pieces.

We tested UnPUZZLE with two different groups of people – one consisted of entrepreneurs from Digital Society School, Amsterdam and the other one consisted of multi-cultural researchers from different parts of the world. 
(1) Entreprenuers
(2) Multi-cultural Researchers
End-result from group (1)
End-result from group (2)
As per the new keywords suggested by both the groups, we managed to derive two word clouds in order to check for the keywords that showed up the most – Trust’ and Feeling’ were the keywords.
We also observed a pattern in both the assembled puzzles, i.e Trust’ and ‘Safe space’ were both placed next to each other. 
Presenting the results to the Campus Innovation Head (ING Campus)
Post the session 'team picture'
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