The ‘Design Challenge’ 

How to use IoT to connect people in the working space of the future?
Society is changing, so is our work environment. Back in the 80s, futurist Alvin Toffler already predicted that personal computing would lead to the creation of ‘electronic cottage’, in which people can do work in the comfort of their own homes. However, working from home also brings along obvious drawbacks like isolation and eroding the boundaries between home and work life. Yet long-term employment trends and developments in mobile technology have tended to encourage more work from remote locations, more cooperative work that is not collocated, and more federated work that is contingent rather than permanent.
ING is creating a campus environment in the southeast of Amsterdam, that’s open, inspiring and informal, encouraging flexible working and collaboration, and integrating with the community around it. It will be an urban hub where businesses, academics and innovators from all sectors can work together in an open and dynamic environment that stimulates creativity and boosts invention, every element of the innovation cycle will be brought together in one place, creating a true ecosystem.
Project Teaser Video - Testing with the Audience
As an Interaction Designer, my role was to make use of interactive technologies to connect inhabitants and cultivate an inclusive campus community.
5 months, 2019 for ING Labs, Amsterdam
Laura Turqueto (Sustainability Expert), Sam van der Velden (Programmer), Shanshan Wang (Illustrator) & Digital Society School, Amsterdam
Agile Methodology & Scrums, Design Sprint process, Design Research (literature study and applied research) & Analysis, Design for Sustainability, Participatory design, Storytelling, Programming and Rapid Prototyping.

Our Approach

During the project, we played with our imagination in order to come up with creative ways to understand and solve the design challenge.
With a Human-Centered Design approach, we focused on integrating people’s needs, the potentialities of technology, and the requirements for business success.
Combined with this mindset, we used the Scrum methodology to help us work together. The time duration of the project was 20 weeks and was divided into 6 sprints, each of which lasted 3 weeks. Every sprint we completed a set amount of work, breaking our complex design challenge into bite-sized pieces.


As a final solution, we came up with an interactive public display of information about the campus’ users and activities. It enables users to access the knowledge and power of the community by visualising the shared data, allowing attendants to get acquainted with all the top trending topics in the campus.

User Personas

We ideated solutions fitting our Persona’s needs and pains. Our Primary Personas were Entreprenuers, Freelancers and Coders, with Researchers and Business people forming our secondary personas.
Expectations –
  • Have own office
  • Multiple spaces for different employees; sales, developers, creative. 
  • Basic services: printer, copy machine, fast WiFi etc. 
Expectations –
  • Mingle with all kinds of people.
  • No office: a laptop, power and Wifi are enough.
  • Creative brainstorming spaces.
Expectations –
  • Quiet space with their personal desks.
  • Programming space with big screens.
  • Place for scrum board.
As the solution is under development, please reach out to learn more about the in-depth design process and the final solution.
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